Using a Content Analytics Tools to Improve Your SEO
Your business’ web site and the content within it are extremely important. Not only does this content entice potential customers to choose your company and products, but it is also important for search engine optimization. One key component that Google looks at when choosing the results to return in a search query is the page’s content and how rich it is in the keywords that the searcher is using. A website teeming with pertinent keywords and great content will give your business a leg up in the search engines.
Identifying the Best Keywords for Your Business
The first step in creating top-notch content for your website that will get noticed by the search engines is to determine the most effective keywords for your business. These are the words and terms that you would foresee your target customers searching in Google. It can be helpful to visit your competitors’ websites to see what important keywords they are including.
It is useful to see what people are searching for on Google. Created to be used in combination with Google Ads, the Google Keyword Planner can help determine the best keywords based on your industry. It will give you the anticipated volume of searches for these important keywords. You can access the Google Ads Keyword Planner at https://ads.google.com/aw/keywordplanner. You will need to have a Google login to get this data.
Checking Your Website for Keyword Density
Once you have a list of keywords, you can use a content analytics tool to evaluate the existing content. The tool that will offer this information is a Keyword Density Checker. There are variety of free sites that offer this program, others have paid services. The process is as simple as putting in your business’ website and the keyword density checker will deliver a report. This will show you the top keywords used on your site. Furhtermore it show how many times these are repeated. You also have the option of listing keywords and your web address to focus solely on this data.
It can be helpful to do an analysis of other competitors’ websites using a keyword density checker. This will give you a good indicator of how your business is faring compared to the content of others in the area. Based on this data, you can modify the content on your website to improve the keyword density. This may be a rewrite of your existing content. You may also decide to add pages for even more opportunities to include keywords and improve your overall search engine standings.
Take the time to develop the most appropriate keywords for your business. Furthermore, develop content that focuses on these, and review how your website’s content compares to that of your competitors will have a positive impact on your business’ organic search engine standing. Five Star SEO is experienced in this process, from working with clients to determine the best keywords to create effective content. As you can see, using content analytics tools to improve your SEO can be rewarding. Contact Five Star SEO for all of your Web Design and SEO needs.
