Making Sure Your Website is Responsive and Mobile Optimized
Today most website visitors are accessing information through their phone, tablet, or other mobile device. This means that your business’ website must be mobile optimized with a responsive design to adjust to a smaller screen when accessed by one of these devices. Websites that are not mobile optimized will not show the entirety of the site and visitors will often have to scroll left and right to see the content. This can be very off putting to someone visiting your website and will often result in them going to a competitor’s site that is better optimized for a mobile device.
What is Mobile Optimization for Websites
We have all accessed websites through a phone or tablet that do not resize to fit the smaller screen. You are often left having to scroll to the left and right just to read the content, making this a tremendous undertaking for someone looking to quickly scan a web page. Many visitors to websites that do not resize get frustrated by this serious design flaw and will leave the site altogether. Other times, important content and information is missed that can make a big difference. Either way, it is critical that when your business’ website is being accessed from a smaller screen the page should restructure to accommodate for this size difference.
The ability for a website to stack items and other restructuring when accessed on a small screen, is hard coded into the site. As a result, this is typically done by a professional web designer. Sites that were created before the prevalence of smartphones and tablets that we see today and have not been updated, are likely not mobile optimized. You can see if your site is by accessing it from one of these devices. Mobile optimized sites should reconfigure the design so that it is still easy to navigate and read on a smaller screen.
Why a Mobile Optimized Website is a Necessity for Your Business
The clear reason to ensure that your website is mobile optimized is so that visitors to your site see the best possible design and content clearly. If the text is too small, requires scrolling from left to right, or is just too difficult to navigate visitors will instantly shut down. Mobile optimization is also critical for your search engine optimization. Older sites that are designed without mobile optimization are often penalized by Google. Furthermore, the search engine wants to return the best possible results for users and a site that is difficult to see and read on a smaller device is seldom the best option. For both your visitors and for your business’ search engine optimization, it is important that you make sure your website features a responsive design that looks great on any device.
Trust the Experts in Website Design
Five Star SEO is experienced in creating responsive websites that look great on any device. Our team can convert your old website to be mobile optimized. Furthermore, we can even create a new one, ensuring that your website is always easy to navigate.
