Is Blogging Dead?
No, blogging isn’t dead. While not new to the world of marketing, blogs continue to serve a very important purpose when added to a business’ marketing mix. A blog is a great way to add information to your website that visitors will find useful and entertaining while also making your site standout in the search engines and thereby attracting new prospects. Rich with keywords, a blog is a way to have dynamic, changing content on your site. This is something that is looked at favorably by Google and other top search engines.
At the same time, visitors to your website will enjoy browsing through this new information, increasing your repeat visitors. Blogging is still an excellent means of marketing your business, for a very economical price.
From driving more traffic to your site through the search engines to creating a site robust with content, a blog does double duty to add even more ways to market your products or services.
At the same time, it allows you to provide relevant information to customers and prospects alike. This can be industry information or helpful tips and suggestions. The possibilities of content for your blog are truly endless.
Capture a Large Audience Through a Well-Written Blog
Blogs do double-duty, written for the search engines when rich with keywords while also containing interesting and well-thought-out information that is relevant to your target market. This means an effective blog can drive traffic to your site through organic search and keep them there when they arrive through its well-written, quality content. When you create blogs that have interesting information, Google and other search engines will index these pages. When the keywords that potential customers are searching for are found strategically within the blog, the search engines will list this page at the top of the results.
The result is having your website in front of an even larger audience, driving new leads to your site.
This is an easy and affordable way to increase the traffic of qualified leads to your website. A blog allows you to reach beyond those whom you would normally market to, while still reaching potential customers that are searching for relevant terms. Many businesses wind up shelling out thousands of dollars in advertising to reach a less targeted group of people, where a blog can get your website listed for the search terms that are most critical for your business. Through this type of marketing, you can be sure that the visitors to your site are more often than not falling within your target market. From there, your website’s content, including additional blog postings, can do the job to turn these visitors over to new customers.
A Blog Focuses on Providing Information for the Website Visitor
Unlike other pages within your website, a blog should not focus on selling and promoting your services or products. The blog, while certainly written in such a way that puts your business offerings in a positive light and demonstrates the need that your target market has, should focus more on delivering information to visitors. The blog is a great area of your website to address questions that customers have about your products, services, or the industry. A blog allows you the real estate to share information with anyone visiting your website. This is a place where you can provide relevant topics for your audience, as opposed to focusing on making a sale. When written properly, a blog will prolong the time that a visitor is on your website.
It can also pique their interest to learn more about your company and the products and services that you offer. This will often instigate the visitors to then peruse your website further, potentially leading them to become paying customers. Too often businesses focus on selling in their blog. This is not the role of a blog, which should instead provide useful information relevant to the target audience. The rest of your website’s pages can focus more on turning visitors into customers. By covering topics that are interesting and informative to the visitor, you can first capture their attention through a blog.
Finding the Balance of a Well-Written Blog and One that is Geared for SEO
Not every blog is created equal. Which means, if your blog is dead, you probably aren’t keeping it updated with relevant content. For the blog to be able to expand your business’ reach, getting you listed for the most important keywords in search engines, it needs to have these keywords in the content. Be careful not to overstuff the keywords in your blog, making it read in a non-sensical way. First, this is a practice that is frowned on by Google and can actually get your website permanently banned from the search engine. Second, when visitors click to go to your website and are then taken to a blog that does not read well or provide them with information they will likely not stay on the page, or your website, for any amount of time. While the blog may increase traffic to your website, you will likely find that these visitors do not turn into customers and that your site’s bounce rate is very high.
Creating a blog that finds just the right balance is achievable by focusing on quality content, peppered with keywords. By adding this type of quality blog to your website, you will begin to see an increase in traffic, and ultimately sales, driven from organic search results.
Five Star SEO Offers Professional Blog Services so that Your Business Can Stand Out
At Five Star SEO we find the balance of a well-written blog, with topics that are interesting to your target audience, while also employing important SEO strategies. The result is a blog that offers interesting content for the reader, keeping them on the website even longer, which also lists at the top of the search results for your business’ most important keywords.
Continuously adding to the blog will create an even more robust website, favorably looked upon and frequently indexed by Google and other top search engines. Today’s businesses can’t afford not to add a quality blog, with regular updates, to their marketing efforts.