Adding a Blog to Your Website Can Improve SEO

Did you know adding a blog to your website can improve SEO? Getting listed at the top of the first page on Google and other search engines is highly coveted for any business. More and more potential customers are finding businesses through search engines, generating new leads and potential customers. If your business’ website is not listed at the top of the search engines, you may lose customers to competitors with a more favorable search engine listing. There are some tricks that you can do to improve your Google search listings organically, including incorporating a blog into your website.

Incorporating Dynamic, Changing Content on Your Website

Many factors affect your business’ website listing within Google. One important thing that Google likes to see within websites is dynamic, changing content. Making frequent changes to your core pages can be detrimental if this content is already written with search engine optimization in mind. This can, instead impede your search engine optimization. 

A better way to create this dynamic content is by adding new pages to the website. A blog is a great opportunity to do just that.

Through a blog you can add fresh content regularly and make sure that this content is rich with the keywords that potential customers are searching for, also an essential factor for your search engine optimization. Creating compelling copy with this in mind will make this an even more effective endeavor to get your business listed at the top of searches.

The Number of Pages on Your Site Can Help with the Search Engines

A site with many pages exceeding 100 or more is also often deemed a higher quality when delivering Google search results. While it may be challenging to exceed this high page number, you will achieve this level over time with a blog. By creating a new page within the website for each blog entry, with the main index page where these blogs are accessible to visitors, you will quickly drive up the number of pages within your website.

Google frequently spiders index pages, looking at keywords and determining the best sites for their users’ searches. Adding this fresh content will get your website indexed more often than a static site. If Google finds the keywords important to your target market within this new content, this will be advantageous for your business.

Just like anything else, to be effective, it is essential that your blogging be consistent. Regular posts, twice a month or more frequently, will get you the biggest return on your investment with your business’s search engine optimization efforts. As you can see, adding a blog to your website can improve SEO.

This is a long-term marketing effort. Changes to your website’s standing with the search engines will take time. You can regularly check your search engine standings with the most important keywords you focus on. Compare these results to those of your competitors. Over time and with some effort, your business’ website will increase in Google search results.