SEO Tips for Your New Jersey Business
One of the most effective methods for growing your business, generating new leads and in turn customers, is to be listed at the top of the search results in Google. A potential customer turning to the internet to search for the products or services that you offer will typically only be scrolling through the first page, or even half page, of results. This makes it imperative that your business have good standing with the search engine, appearing at the top of the page for the most critical keywords.
There are many factors that affect the results Google returns when someone is searching, all populated by a complicated algorithm. While there is no secret sauce for getting your business’ website listed at the top, there are some efforts that can make a big difference.
Factors that Affect Your Search Engine Optimization
Some factors affecting your website’s standing with the search engines are beyond your control, including how long your site has been active. A website that has been in existence for ten plus years will often have a better search standing than one that just went live six months ago. Your choice of URL can also make a big difference. If your URL contains the important keywords your customers will be searching for, this will likely place better in the search results.
One important thing that you can control that Google looks at is keywords. Websites that are rich with keywords, those search words or terms that someone is typing in, you are more likely to appear in the search results. If these keywords are appearing on your page frequently, this gives you a good chance of appearing at the top of the search results.
Some service or retail businesses rely heavily on traffic in your geographic area. While your site’s address is effective, you may also want to include more references to all the towns that your services reach throughout the website copy. This will ensure your business has a good chance to appear in the results of those searching in nearby towns also. There is an artful balance of including your keywords and still having the copy read easily and make sense to visitors.
External Links from Other Site Directing Back to Your Own Improve SEO – NJ SEO Tips
When third-party website includes links on their pages, pointing back to your own business’ website, this is looked upon very favorably by Google and other top search engines. If you have vendors that you use or business partners and affiliations, ask them to include a link on their own website directing back to your site. You can offer to do the same for them, making this advantageous for both parties.
Keep in mind that Google strives to offer its users the best search experience. By developing and maintaining a robust website, you give your business the best chance of being listed in those results and in front of even more prospects.
