Why Should I Blog?

The most popular question clients and potential clients ask me is, why should I blog? The value of thoughtfully writing down your ideas and arguments is hard to overstate in life. This applies especially in today’s world of social media, absurdly compact twitter blurbs, shallow Facebook posts and other major distractions that can make well developed arguments hard to reach.

What’s more, until you actually try to formulate the dispersed ideas and arguments floating in your mind into concrete, clearly written text, you won’t know just how well developed they really are. You might in fact be surprised by how much they need to be refined.

This is where the value of blogging comes into the picture. If you accept that self-curated writing is superb for clear thinking, and that it can refine your narratives about the things you’re passionate for, then why not also publish that writing for the sake of convincing others.

The Fundamental Value of Blogging

Blogging isn’t just about slapping together a bit of shallow content to push a product or quick pitch, or at least it shouldn’t be. Instead, you should blog to really create a strong impression with what you think and then form that into a captivating narrative.

Whether your context is an online business, a social project or just a strong urge to communicate your thoughts with the world outside the walled garden of a social media post whose accessibility can be restricted, you should blog to make yourself stand out from the herd.

If you learn to do it well, and if you can refine your writing enough to make it communicate well, then your blog can become one of your best tools for selling yourself and what you’re about through narrative. This is a powerful force in almost any context.

Blogging for Your Own Website

Any social media content you create and post doesn’t really belong to you. Sure, the words and photos you place to your profiles might be your own creations, but the social account you worked so hard to fill with them can be taken away at any time by a hack or, account deactivation.

Your own blog content, attached directly to your business, NGO or other personal website is very different. It’s fully, truly yours and because of this, any traction you create with it will be unambiguously your own. This can lead to a growing body of casual fans, and some of those casual fans can turn into true fans who learn to love your words.

If you run an online business that sells something, those same lovers of your words can become committed buyers of what you sell. If you run any other sort of project, they can become firm supporters of its goals. Either way, they will be followers that you gained firmly for yourself and on your own terms.

Blogging to Fight Ad Spending is Why You Should Blog

Blogging isn’t just about communicating to a growing list of followers for its own sake. It’s also about selling yourself. Fortunately it’s a type of self promotion that creates sticky results gained without the need for excessive, constant ad spending. Because search engines love content that answers searchers questions well, your content (if it’s good and thorough enough) will eventually find a ranking. This can be boosted even further by applying strong, sound SEO strategy to how you create blog content.

The value of blogging clearly expressed arguments and narratives is enormous, but the value of making those narratives easier to find because they’re structured for search engine optimization supercharges things.

This is where Five Star SEO can help you. Contact us to see how we can make your refined, well structured content ideas into something that ranks too, both locally and on the wider world of internet search. Make your business stand out with its own unique narrative starting today.

Feel free to call (908) 219-7792 or fill out the form below.