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Bonnie Wilson

Bonnie Wilson

Analytics Expert

Biography

Bonnie Wilson is a vital member of the Five Star team, where her passion for analytics shines. With a keen eye for detail and a deep love for data, Bonnie is the perfect person to oversee all the digital marketing metrics. Her expertise ensures that every campaign is data-driven, optimizing performance and maximizing results. Bonnie’s analytical skills bring precision to the team’s strategies and drive continuous improvement across all digital marketing endeavors.

As Communications Coordinator for the Zimmerli Art Museum at Rutgers, Bonnie created and implemented marketing strategies for programs and events. She was responsible for updating files of press coverage, promoting museum events through web-based calendar listings and tabling events, building and maintaining the museum’s mailing lists in Microsoft Access, distributing press releases while responding to press inquiries, and modernizing the registration process for the museum’s programs by utilizing Salesforce.

Bonnie’s academic background includes a Master’s Program for Labor Studies and Employment Relations at Rutgers University from 2003 to 2010. She earned a Bachelor of Arts in 2007. 

Beyond her professional life, Bonnie has a profound love for animals. She is actively involved with the local TNR (Trap, Neuter, Return) & Rescue nonprofit in East Brunswick, where she contributes in various ways, including feeding colonies. Her dedication to animal welfare is integral to her commitment to giving back to the community.