Adding a Vlog to Your Business’ Website
The start of a new year is a great time to look at the marketing for your business, laying out a plan and new initiatives for the upcoming year. With more and more business done strictly online, from browsing for products and services to the actual purchase, it is important that your focus and marketing dollars follow this trend.
Blogging remains a great way to engage customers, encourage repeat visitors to your website and give your business a leg up with the search engines. Building upon this trend, many businesses are now adding a vlog, or video blogging, to their marketing repertoire.
Videos Can Demonstrate the Product or Service, Meet the Team, and Instill Confidence
Professional videos created specifically for your business can go a long way to enticing customers to purchase your products and services, while also giving your business a more personable feel. When done properly, a video can become a great marketing tool for your business. Adding a vlog to your website allows you to create a compilation of these videos that anyone visiting your site can watch to get a better feel for your company.
The Benefits of Hiring a Professional to Film and Edit Your Vlog
While it is certainly possible to film the vlog yourself, doing so as an amateur and utilizing equipment that is not designed for professional videos will show in the finished product. A professional videographer can not only shoot the video but also can provide professional video editing. This can be simplistic or with fancier features like animation and overlaying music in the background.
Vlogs for your inflatable business can consist of a variety of content, including videos of your products or facility, meeting the staff, and even customer testimonials and stories. Keep in mind that when speaking in a vlog it is wise to have a script planned out ahead of time. A professional videographer can also help to determine the script and the best way to create and edit the video so that it will flow naturally for anyone watching. Vlogs do not need to be long, though they can be, but a brief few minutes to speak to your customers and prospects is all you need to get your business’ brand in front of an audience.
Using the Vlog on Your Website and Social Media Platforms
Beyond just posting this information on your website, which is a great way to encourage visitors to spend more time browsing your pages, you can also create a YouTube channel for your videos. The YouTube channel should be dedicated to your business, and aptly named. Videos posted here are searchable and available to the public, increasing your business’ marketing reach.
Don’t forget to include branding on every video that you create for your business. This should include the company name, web site and phone number embedded at the bottom of the video throughout or simply a closing shot that shows contact information.
Taking the time to focus on a vlog for your business is another way to distinguish yourself from the competition.
