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Improving Your Search Engine Optimization Through Link-Building Search engine optimization is important in getting your business listed at the top of the search results that are most important to you.  There are many factors and complicated algorithms that Google and other search engines use to determine the results of a user’s search.  One of these...
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Making Sure Your Website is Responsive and Mobile Optimized Today most website visitors are accessing information through their phone, tablet, or other mobile device.  This means that your business’ website must be mobile optimized with a responsive design to adjust to a smaller screen when accessed by one of these devices.  Websites that are not...
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Content Creation that Gets Your Site Noticed by Customers and Google Search Have you ever wondered how content creation helps with SEO? Your business’ website is an important aspect of your overall success.  The most effective website will appeal to visitors, including existing customers and prospects.  Of equal importance is that the content is written...
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Using a Content Analytics Tools to Improve Your SEO Your business’ web site and the content within it are extremely important.  Not only does this content entice potential customers to choose your company and products, but it is also important for search engine optimization.  One key component that Google  looks at when choosing the results...
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Search Engine Optimization (SEO) vs. Pay-Per-Click (PPC): Understanding the Difference SEO. Vs. PPC is a debate in the digital marketing world like PC Vs. Mac is in some circles. In marketing there are plenty of acronyms thrown around, which can be confusing for the layman.  Two often confused terms are SEO and PPC.  SEO refers...
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Developing Sophisticated Content to Stand Out to Your Ideal Customer We must focus on sophisticated content in a world of cluttered social media.  Every day we are all bombarded with plenty of marketing from businesses looking to win us over as customers.  It can be difficult to ensure that your own company’s messaging stands out...
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The Importance of Image SEO for Your Website When we talk about search engine optimization for your website, there is a lot of discussion about content and keywords.  While this is certainly a critical factor for your site’s standings in the search engines, you shouldn’t overlook the importance of the images that you use.  Search...
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When Designing a Website, Keeping It Simple Is Sometimes Better Five Star SEO design stragety is to focus on a results driven website. It can be easy to get caught up in all the latest bells and whistles when designing a website, adding unnecessary advanced features while assuming that more is better.  This can be...
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Website Design: Finding a Balance of Design and Content What is an effective website? You want something that looks great, catches the eye of visitors with a next-level design, and then content that speaks to your audience in a way that will turn visitors into customers. Many people assume that you create an adequate design,...
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Not Just Another New Jersey SEO Company   Five Star isn’t just another New Jersey SEO company. When it comes to ranking a website, search engine optimization (SEO) is vital. SEO is essential to elevate brands and companies online. New Jersey is home to more than 8.8 million residents. With people flocking to move to...
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