Breaking Down Certification, Compliance, and Your Digital Marketing Strategy If you’re in the addiction and recovery space — whether you operate a detox center, residential facility, sober living house, or even run a private therapy practice — chances are you’ve heard someone drop the word LegitScript. Usually, it’s during a conversation that ends with, “…and […]
AIO, GEO, and the New Reality of Getting Found Without Getting Clicked Is the Era of SEO Fluff Finally Over? For years, SEO meant one thing: writing more content with more keywords and making it longer than the competition. Want to rank for “cost to replace a water heater”? You better write 1,500 words — […]
What Are GEO and AIO, and Should You Care Yet? In the fast-moving world of digital marketing, new acronyms are always popping up—but two are starting to stick: GEO (Generative Engine Optimization) and AIO (Artificial Intelligence Optimization). These terms represent the future of search, especially as platforms like ChatGPT, Perplexity, and Google Gemini become more […]
As someone who has navigated the tumultuous waters of marketing for years, I’ve seen firsthand how some small business owners shy away from marketing, especially strategies like video marketing that put them directly in the spotlight. This discomfort isn’t just a minor hurdle; it often manifests as a significant barrier to growth and success. The […]
The Fragility of Relying Solely on Amazon Amazon is an e-commerce juggernaut that offers unmatched exposure and access to millions of customers. However, the platform is not without its risks for sellers. At any time, Amazon may decide to remove product listings or suspend seller accounts. This can happen for a variety of reasons: perceived […]
The #1 question we get is on how to get your website ranked on Chat GPT. The digital landscape is evolving faster than a TikTok trend. If you’re a business owner relying on Google or Bing for leads, you might feel safe now, but here’s a wake-up call: the search engines you love could soon […]
Shifting from social to interest media is important to understand. Social media platforms have undergone significant transformations over the past few years, evolving from simple networking sites into sophisticated hubs of user interests. This shift has been largely driven by changes in the organic algorithms that determine what content users see, moving away from a purely […]
In the world of SEO, the balance between informational content and commercial pages is like crafting the perfect recipe. Too much of one ingredient, and you risk your efforts falling flat. Too little of the other, and your audience might not even know you exist. At Five Star SEO, we understand the importance of this […]
What is a buyer’s persona? You ask? Well, understanding your audience is the cornerstone of effective digital marketing. A buyer’s persona serves as a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. By constructing detailed personas, businesses can tailor their strategies across various platforms, from Google […]