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As someone who has navigated the tumultuous waters of marketing for years, I’ve seen firsthand how some small business owners shy away from marketing, especially strategies like video marketing that put them directly in the spotlight. This discomfort isn’t just a minor hurdle; it often manifests as a significant barrier to growth and success. The […]

The Fragility of Relying Solely on Amazon Amazon is an e-commerce juggernaut that offers unmatched exposure and access to millions of customers. However, the platform is not without its risks for sellers. At any time, Amazon may decide to remove product listings or suspend seller accounts. This can happen for a variety of reasons: perceived […]

The #1 question we get is on how to get your website ranked on Chat GPT. The digital landscape is evolving faster than a TikTok trend. If you’re a business owner relying on Google or Bing for leads, you might feel safe now, but here’s a wake-up call: the search engines you love could soon […]

Shifting from social to interest media is important to understand. Social media platforms have undergone significant transformations over the past few years, evolving from simple networking sites into sophisticated hubs of user interests. This shift has been largely driven by changes in the organic algorithms that determine what content users see, moving away from a purely […]

In the world of SEO, the balance between informational content and commercial pages is like crafting the perfect recipe. Too much of one ingredient, and you risk your efforts falling flat. Too little of the other, and your audience might not even know you exist. At Five Star SEO, we understand the importance of this […]

What is a buyer’s persona? You ask? Well, understanding your audience is the cornerstone of effective digital marketing. A buyer’s persona serves as a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. By constructing detailed personas, businesses can tailor their strategies across various platforms, from Google […]

What is Domain Authority? Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. It’s important to note that […]

Starting a business is an exciting journey. Whether it’s opening a restaurant, launching a construction company, or venturing into any other field, the energy and enthusiasm that go into bringing your vision to life are admirable. However, there’s one critical component many small businesses overlook: a marketing budget. The Overlooked Investment in Business Success It’s […]