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The Five Star Approach
Effective Search Engine Optimization, Combined with a Stellar Website   Makes for a Five Star Business The Five Star approach, is the idea to succeed in the long-term, your business needs to stand out from their competition, while also making it easy for potential customers to find you. This can seem like an overwhelming task. At...
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The Importance of a Well-Designed Website and Ongoing SEO For Your Construction Company Running a successful construction business is all about providing good honest work for your clients. If you don’t have clients, you can’t provide that work. The last thing you probably thought about when you decided to start a construction business was internet...
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Why Should I Blog? The most popular question clients and potential clients ask me is, why should I blog? The value of thoughtfully writing down your ideas and arguments is hard to overstate in life. This applies especially in today’s world of social media, absurdly compact twitter blurbs, shallow Facebook posts and other major distractions...
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As the adge goes, “Content is King.” I am on the plane to Dallas, TX airport as I type this blog. I’ve been working with a Drug and Alcohol Treatment Center on their marketing for four months. Including their photographic and video content needs. Photography and especially video is something that I strongly believe in...
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Relationships Matter The partnerships that we develop with our clients are the recipe for success. To get your website, SEO, and or digital marketing strategies in place efficient, Five Star SEO needs to be more of an extension of your team. We will be sending you monthly reports on your rankings and weekly or monthly...
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Website speed is a major contributing factor to the success of your business. An important fact, 40 percent of users abandon a website that takes over three seconds to load. As a result, websites that load slowly will have lower page visits, conversion rates, and bounce rates will be much higher.  Unfortunately, those with a...
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Creating a Site Structure To Win At SEO. If you want to have a chance ranking on the main search engines such as Google then a solid site structure is important. When a website is all mumbled jumbled Google doesn’t thoroughly understand what you are trying to achieve. As a result, you very well can...
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The perfect storm is when your marketing campaign is delivered to the right person, with the right message, at the right time. Ultimately that’s the goal, one without the others will usually not end up with a reason for potential clients to react.. Once you learn how to target specific people with the right message it’ll...
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Building an Audience I had a potential client call me today regarding getting started on Facebook. I told her the most important thing is to start building an audience on  Facebook. She explained to me that she doesn’t know anything about Facebook or any other Social Media platform. All of the platforms have one crucial...
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