Website Design: Finding a Balance of Design and Content

What is an effective website? You want something that looks great, catches the eye of visitors with a next-level design, and then content that speaks to your audience in a way that will turn visitors into customers. Many people assume that you create an adequate design, throw some content in there are the work is done. Equally important is a website created with search engine optimization in mind, rich with keywords that are of the utmost importance for your audience.

Many web designers struggle to find that balance between a great-looking website that reads well and one that is effective in getting listed at the top of the organic searches.

Many factors go into making an effective website, finding that balance of a website focused on design while also considering the importance of a website optimized for search engines. At Five Star SEO, we understand that the key is to find a balance of design and content to ensure that your website has excellent rankings with the search engines, driving traffic and turning visitors into customers.

A Website Focused Solely on Design

Eye-catching and appealing websites with little content may work for existing brands focusing on solidifying your brand through pay-per-click advertising and social media efforts but can do little to turn new prospects visiting the site into customers.

Perspective customers visiting your website will find little content to help them understand the value of your products or services. Without this content to learn about your business, these potential new customers will often leave the site after a short time, and you will lose the opportunity of winning a new customer.

While this design focus may leave you with an attractive and eye-catching website, you will suffer from a lack of quality content to appeal to prospective customers unfamiliar with your business. The lack of content will drive your website traffic through organic searches. The website can be the most stunning on the internet. Still, without driving traffic to it, this effort will have little payoff except for existing customers already familiar with your business.

A Website Created for Search Engine Optimization

These websites are often heavily focused on content, chock full of relevant keywords for your business. When created solely for search engine optimization, the website frequently does not read cohesively for visitors, which can be a huge turn-off. Since the content was written for the sole purpose of the search engines, this is little better than a site designed solely with design in mind. The goal of this website is merely to drive traffic from organic searches. However, once a prospective customer arrives on your website, delivered from the search engines, your content is so lacking and even nonsensical because of the over-stuffing of keywords that this seldom turns visitors into new customers.

A website with content that is poorly written, or that reads in a mechanical and repetitive way, can be a big turn-off for potential customers. Those trying to learn about your business and your products are looking to your website for that information. Content that is written solely for the purpose of search engine optimization will be a difficult read. In this scenario, you can have plenty of traffic coming to your website, but unless your design and content can turn these visitors into new business, it will have no positive effect on your company.

A Website Focused on Design and Search Engine Optimization

The holy grail of all websites is designed with a healthy balance of eye-catching design and content that is well written for visitors, with an emphasis on search engine optimization. Finding this balance for your website’s design content can be challenging for many businesses. This is where the experts at Five Star SEO shine.

There are so many factors that go into effective website design, including an eye-catching look and content that speaks to your audience while also being keyword rich to effect the search engines positively. This mix of design and content for customers and the search engines ensures that your SEO efforts are fruitful in driving traffic to the website and converting these visitors over to new business. We understand the balance of creating a website that will turn visitors into new customers while ensuring that your website is listed at the top of the search engines.

The balance of increased traffic to your website through search engines and the ability for the site to turn these visitors into customers is the ideal scenario and what your business’ website should strive to achieve.

Website Design with Your Customers and the Search Engines in Mind

Other website design and search engine optimization services only focus on the task at hand, either a website that appeals to potential customers or is optimized for the search engines. This is where Five Star SEO stands apart from other website design and SEO companies. At Five Star SEO, we understand the importance of a website designed with both your visitors and the search engines in mind.

By finding that healthy balance, we can create a web design and content that will positively affect your search engine optimization and turn visitors into customers.

When looking for a quality website that will get the job done, from driving traffic in the organic searches to grabbing visitors’ attention and turning these over to customers, look no further than the experts at Five Star SEO. We have a team of designers, writers, and SEO experts who can ensure your business’ website checks all the boxes for growing your business and winning new customers.

Website Design: Finding a Balance of Design and Content