How GEO Pages Can Improve Your Website’s Search Engine Optimization

Here at Five Star SEO we get many questions about GEO pages and SEO. Many businesses, whether a retail storefront relying on local foot traffic or offering a service, have a geographic area where they focus their marketing efforts.  It is important that those searching for your products and services in this area find your business’ website listed at the top of the search results.  One of the best ways to do this is with unique geo pages that focus on each of the various cities that you serve.  The content on these pages should contain the important keywords that your business focuses on for search engine optimization, in combination with the city name that you are targeting.  By combining these terms, you can further maximize your search engine optimization and focus on generating new leads within your business’ target location.

Unique Content for Each GEO Page on Your Website

When creating GEO pages for your website, it may seem easiest to use the same content for each page.  However, this shortcut can be easily discovered by Google and other top search engines.  The search engines frown upon reusing content like this throughout pages on your website.  The best practice is to create unique content for each page, giving you even more opportunity to create pages for your website that are laden with keywords.  This also allows you the opportunity to create content that is specific toward the city that you are focusing on.  Taking the time to develop this type of fresh content for your GEO pages will be beneficial in the long run, giving you a distinct advantage with the search engines and getting your business listed at the top of the search results.

Adding Pages to Your Website Improves your SEO

Another factor that affects where your website falls in the search results is the number of pages on your website.  Google and other top search engines favor those sites that are rich with information, with plenty of pages featuring fresh, keyword rich content.  Adding geo pages to your website is a great way to do just that.  By having a unique page, with its own keyword rich content, for each city that your business services you can significantly beef up your website.  This is advantageous for your site’s listings with the search engines in that you are adding even more keywords, including focusing on various towns, while also growing the pages of your website exponentially.

Taking the time to create unique content and develop GEO pages for your website can go a long way to improving your site’s listing with Google and other top search engines.  By focusing on cities that you service within the keywords you can also be sure that the leads generated from these organic searches will fit well into your target market.

At Five Star SEO, we understand the importance of geo pages for your website.  Our team of designers and writers can help to create a site that employs this strategy to make the most of your search engine optimization efforts.
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