SEO Vs. PPC

Search Engine Optimization (SEO) vs. Pay-Per-Click (PPC):
Understanding the Difference

SEO. Vs. PPC is a debate in the digital marketing world like PC Vs. Mac is in some circles. In marketing there are plenty of acronyms thrown around, which can be confusing for the layman.  Two often confused terms are SEO and PPC.  SEO refers to search engine optimization.  This is the work done to get your business’ website to the top of the search results.  PPC is pay-per-click.  This refers to paid search advertising, either through Google or another search engine.  Both can be very effective in getting your website listed at the top of the search page.

Organic Google Search Listings Through Effective Search Engine Optimization 

SEO is a great way to organically move your website to the top of the search results.  When potential customers in your geographic area searching for relevant terms that pertain to your product offerings, ideally your website will appear at the top of the search results.  There are some efforts that you can take to improve these results, known as search engine optimization.  Google has a complicated algorithm that it uses to determine what websites are returned for certain search words.  You can improve your search engine standings by making sure that your website content is rich with the keywords that potential customers would be searching.  When strategically placed in headlines and other prominent areas of the page this content can be very powerful.

Adding dynamic content to your website that is constantly being added is another great way to improve your standings with the search engines.  An effective way to do this, without changing some content that may already be working in your favor, is through a blog.  Regularly adding new, keyword dense content can improve your standings with Google and other search platforms.  Other factors that are considered include how long your site has been on the internet, the longer the better.  Links that point to your website from third party sites are also a great thing.  All of these are factored in to determine where your website will fall in the search results.

While Long-Term SEO Efforts is Key, Pay-Per-Click Can Offer a Temporary Solution

Working on your business’ SEO can take time and there is no perfect answer for getting you to the top of the page.  In the meantime, some businesses choose to go the route of pay-per-click or PPC.  These are paid ads, created through Google’s Adwords or other search platforms.  Your ad will appear at the top of the search results, or on a sidebar, that is discreetly labeled as an ad.  This appears when searchers in your specified geographic area type in the keywords that you have chosen for your business.

SEO Vs. PPC

If your business does not yet have a great organic search standing, pay-per-click can be a good option to move your site to the top of the search results while actively working to improve your SEO.  Five Star SEO has the expertise to improve your site’s search engine standing through a variety of strategies.  Getting your business’ site listed at the top of the Google search can be a gamechanger.

Looking for a New Jersey SEO company specializing in search enging optimization? Contact Five Star SEO.