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Why Every Social Media Post Should Link Back to Your Website

At Five Star SEO, we get asked this all the time:
“Do I really need to include a link to my website on every post?”

The short answer? Yes.
The smarter answer? Yes — and here’s why.

Social Media Without a Link Is a Dead End

You can post the best content in the world — a gorgeous photo, a killer testimonial, a funny reel — but if there’s no link at the end, your audience has nowhere to go.

No clear next step. No way to learn more. No way to contact you.
You’re essentially saying, “Thanks for looking, now go figure it out.”

Adding a link to your website gives people a place to land. It turns passive scrollers into active visitors — and from there, into potential clients. Whether it’s your homepage, a contact page, or a product page, that simple link creates a bridge between interest and action.

Blog Posts Boost SEO — and They Give You Content to Share

If you’ve been avoiding blogging because you think it’s outdated or time-consuming, we get it. But blogging is still one of the strongest tools you have to increase your site’s visibility on Google.

Here’s what a good blog does:

  • Helps your website rank for new keywords

  • Adds fresh content to your site (which search engines love)

  • Answers common questions your customers are already searching for

And when you post that blog to social media with a direct link, you’re doing more than sharing helpful info — you’re driving traffic to your site and signaling to Google that your content is active, relevant, and being engaged with.

It’s All Connected — And It All Helps You Rank

SEO isn’t just about what you put on your website. It’s about how everything works together: your posts, your links, your blog, and your traffic. Google looks at the full picture.

When you consistently post content on social media, include a link back to your site, and share helpful blog posts — you’re not just marketing. You’re building a web of relevance that tells Google your business matters.

And that’s exactly what we help our clients do every day.


Want help creating a strategy that actually works?
Let’s connect.
Visit www.FiveStarSEO.com

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