How Writing Helps Me A quick blog post on how writing helps me. One of the benefits for me from when I’m on a writing streak is that my mind starts thinking differently. As a result, more ideas that often benefit me long-term come to mind. Whether its thoughts I should be connecting with, another […]
I decided to write a blog post with thoughts about digital marketing your hair salon. These are observations I’ve noticed, not with just hair salons, but with most small businesses. As they try to figure out the murky waters of social media and digital marketing, it’s been interesting seeing how all hair salons and stylists […]
If you are a small business owner or an entrepreneur, writing is something you should be doing just about every day. Taking the time to write three hundred or more words a day is a great goal to get content on your website, blog, and social media profiles. For some, this will be a difficult […]
Creating a Site Structure To Win At SEO. If you want to have a chance ranking on the main search engines such as Google then a solid site structure is important. When a website is all mumbled jumbled Google doesn’t thoroughly understand what you are trying to achieve. As a result, you very well can […]
The perfect storm is when your marketing campaign is delivered to the right person, with the right message, at the right time. Ultimately that’s the goal, one without the others will usually not end up with a reason for potential clients to react.. Once you learn how to target specific people with the right message it’ll […]
Building an Audience I had a potential client call me today regarding getting started on Facebook. I told her the most important thing is to start building an audience on Facebook. She explained to me that she doesn’t know anything about Facebook or any other Social Media platform. All of the platforms have one crucial […]
Buyer Persona Example Creating a buyer persona of each type of client is great way to help you make stronger connections with those you are marketing to. Below we wrote a buyer persona example. Marketing to each type of potential client is more effective than having a one sized fits all approach. Each client has […]
